URVA’S aims to promote the handloom and handicrafts of Madhya Pradesh throughout the world by incorporating traditional block-print and handloom elements with modern designs, creating apparel and fashion that speaks of home to their customers and at the same time gives them the unique space that today’s fashion demands. At URVA’S, we wish to design, make and sell products with the intrinsic worth that comes from the original designs, knowledge, care and skill with which these are made. We want our customers to be aware of the process and the history of the prints they wear. We will ensure to satisfy our customers with our products and service and ensure that they get a great value for their money. In addition to making profits, our aims are to constantly develop new products; have a fair, equitable and helpful relationship with our producers of original art and craft from, customers and maintain the quality on which our reputation rests.